IMMAP Mobile Marketing Conference 2011

Quick post. Saw this in one of the Twitter accounts that I follow. This is a slide from one of the presentations during the IMMAP Mobile Marketing Conference 2011.

Nothing new here. This is what has always and will always be called as "word of mouth marketing." Okay, moving on. Ayt!

Online fights: Fight, fight, fight!

Just a short post. I luuuuuuuvvvvvv it when active and influential bloggers fight with other (less-known) bloggers. Why? Because it shows the kind of values they have and what level of celebrity-ness they feel. But more than anything, ad agencies can see what kind of character these bloggers have and whether they can be credible brand endorsers.

And when they regularly engage in online catfights, the ad agencies and company-clients lose faith and confidence in  them. They say, "This is not the kind of blogger that I want to represent my brand." Ayt!

McDo does it again!

Have you seen the latest McDo TV commercial? Whoever is the brand manager of McDo's Everyday McSavers should be freaking fired! And whoever is that ad agency of McDo should be given a kick in the head!

Garnier Philippines Latest CSR Campaign

I received this Facebook update from Garnier Philippines regarding its latest corporate social responsibility project. This initiative is in support of rags2riches, "a social business enterprise creating designer lifestyle masterpieces that embody eco-ethical style."

First of all, let me just say that I love Garnier Eye Roll-On and use it every night. But as much as I love its product, I must say that I'm not liking its latest CSR project.

Go Negosyo Contest is a no go!

My BFF won a book in Go Negosyo's Facebook contest and he was so happy about it. It was a newly launched book "8 Simple Secrets to Raising Entrepreneurs" by Mary Joy Abaquin and BFF is into reading these stuff. But he was surprised that the prize was forfeited because there is only one way of claiming it. Nagpa-contest ka pa?!

Run Your Sexiest Yet! Maybelline Philippines, are you serious!?!!!

Have you heard about Maybelline Stilleto Run? I don't know about you but I think whoever came up with this event didn't think this through.

Knock it off with the expensive prizes!

Dear Company,

Please be a dear and avoid giving expensive prizes in your Facebook pages. In your eagerness to gather as much fans as possible and as quickly as possible, you resort to giving out expensive prizes for that. How sure are you that the fans you have are honest-to-goodness fans?

Facebook fan pages and Twitter accounts are all about customer engagement. Now that you have amassed so many fans, how many people are really liking and commenting on your posts? Mababa, no? Mataas nung kasagsagan ng pacontests mo pero now that the contests are over, are people still conversing with you? Kung tahimik na sila, you can bet your ass hindi mo talaga sila fans. Sayang lang budget mo.

Babush! Eklavu!

Hototay

5 Things Companies Should Do Right During Blogger Events

Dear Company,

It’s as easy as ABC but somehow, you still fail to do these simple things when holding blogger events.

1. Send invites early. The most influential and active bloggers tend to have busy schedules. Whether they are full-time bloggers or have regular day jobs, bloggers need to plan their schedule. The earlier you send your invites, the better for bloggers.

2. Prepare. There’s nothing worse than treating bloggers like second-class citizens, a level below media people. Treat them like you would treat a guest. Be courteous, offer food/drinks, provide press kits, etc. I’ve seen bloggers meet where the organizers didn’t bother preparing info materials for bloggers. It’s a big no-no. How can you expect bloggers to write about you when they don’t have materials to refer to?

3. Make it exclusive. Bloggers want to feel special. They want to have first dibs on product launches, announcements, etc. Don’t hold blogger events where you invite the entire blogging population of the country. Invite a select few (anywhere between 10 to 30 people is great) to keep the event intimate. Bloggers will appreciate you more for it and are more likely to write about your event.

4. Invite the newbies. Bloggers belong to cliques. The more influential and active bloggers also tend to be more choosy/demanding/picky/selective (you pick the adjective) in attending blogger events. Mix your invitees list by adding newbie bloggers. Sure they don’t have as much readers as the influential ones but they tend to be more appreciative for the event. Newbie bloggers also tend to be loyal to your company/brand.

5. Start on time. Similar to #1, bloggers have busy schedules. The least you can do is start on time and finish on time. Enough said.

Babush! Eklavu!

Hototay