tag:blogger.com,1999:blog-37349617014314935262024-03-13T21:57:28.191-07:00HototayObservations from both sides of the social media fenceHototayhttp://www.blogger.com/profile/05238589011986401386noreply@blogger.comBlogger22125tag:blogger.com,1999:blog-3734961701431493526.post-57298713845752208952012-03-23T23:14:00.001-07:002012-03-23T23:25:10.820-07:00Much Ado About Magnum<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgasIrBYoyywwBjK5E8MnPW2yhbxIpKkmJIP4kh9ID2anj9cx6riQwKBQ9Oln26byLHFIEkLl84mW3qLeqs0hq17-je3NhOKQXa7tN_izurstISRQ4Xu0Rev5PQ2_tvjxO17v4q52iUaZpC/s1600/Hototay+Magnum.png" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img aea="true" border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgasIrBYoyywwBjK5E8MnPW2yhbxIpKkmJIP4kh9ID2anj9cx6riQwKBQ9Oln26byLHFIEkLl84mW3qLeqs0hq17-je3NhOKQXa7tN_izurstISRQ4Xu0Rev5PQ2_tvjxO17v4q52iUaZpC/s200/Hototay+Magnum.png" width="103" /></a></div>Did anyone miss me? Probably not! Mwahahaha! <br />
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I wasn't blogging for awhile because I really couldn't care less about what's going on in social media. "Same old, same old," that's what I said. If it's not the latest viral video hating the Philippines, it's people criticizing Charice for her new Korean-inspired look. I felt that there wasn't something worthy to write about.<br />
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Then came Magnum, an ice cream brand from Unilever. Or should I say, then came the buzz--both negative and positive--about Magnum. I'm not really interested with an ice-cream bar especially since I'm on a diet but heaven knows, I'm so interested and overwhelmed with how people are reacting online about this brand. The sentiments range from extreme and pure loathing to blind and hysterical fascination--all because of an ice cream bar.<br />
<a name='more'></a><strong>Let's hear it for the haters!</strong><br />
I can't believe how much hate Magnum has generated online. A quick scan online shows hundreds of tweets. I copied/pasted some of the memorable tweets, those that are quite biting (pardon the pun).<br />
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<em><span style="color: red;">Sorry #Magnum lovers, I don't get what the big fuss is all about :( </span></em><br />
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<em><span style="color: red;">@moonleafteashop is more sulit than buying that stupid #Magnum bar.Either that or have the car gassed up for almost 1 liter.</span></em><br />
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<em><span style="color: red;">Singkwenta sentimos na dagdag pasahe tinututulan pero singkwenta pesos na #overrated na #magnum pinagkakaguluhan! Tsss. @krisaQUInoSTD</span></em><br />
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<em><span style="color: red;">50pesos yaan?!?! ganyan kaliit??!! di pa ako busog niyan tapos ang mahal mahal pa ng presyo??!! tangina this talaga!! </span></em><br />
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<em><span style="color: red;">hahahanever tasted this ice cream yet, pero funny thing barkada ko posts some pics of them eating this, marahil kaya di ako bibili nito kasi i already tasted belgian chocolate, ohh well mas masarap pa ang frozen yogurt d2 sa The White Hat Italian Frozen Yogurt healthy pa ^^</span></em><br />
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<span style="color: red;"><em>colonial mentality...that's all...</em></span><br />
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Of course, my favorite is this image. The ice-cream bar has now become a national issue (my own exaggeration), comparable to the price increases in pan de sal.<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3RD-dZxW5jHdnMvGE6Meguvns5T1md05JgC3LlzV5BhsYzbf_w2vdWKfKAgmSHxYQ8qT_JsaKNgNW3xBqAxuOuc7l8sbZYeAI5q7rTsZRRHguYjEFHxQ49TKo9PIpQ-hylIh4onlokERH/s1600/Anti-Magnum.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img aea="true" border="0" height="226" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3RD-dZxW5jHdnMvGE6Meguvns5T1md05JgC3LlzV5BhsYzbf_w2vdWKfKAgmSHxYQ8qT_JsaKNgNW3xBqAxuOuc7l8sbZYeAI5q7rTsZRRHguYjEFHxQ49TKo9PIpQ-hylIh4onlokERH/s400/Anti-Magnum.jpg" width="400" /></a></div><br />
<strong>Let's hear it for the admirers!</strong><br />
And then, of course, we have those who swear by the Heavens above that Magnum is worth every peso (P50 to P60 per bar, depending on where you bought it). Here are just some of the raves about the ice cream bar.<br />
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<em><span style="color: red;">IT'S REALLY SCRUMPTIOUS~</span></em><br />
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<em><span style="color: red;">ignore the trolls who have claimed otherwise;<br />
this ice cream bar is worth your every peso!!!</span></em><br />
<em><span style="color: red;">Bitter lang ang mga nagsabing glorified Pinipig Crunch siya. :p</span></em><br />
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<em><span style="color: red;">Kaya I hate people who say it's just an overpriced Pinipig Crunch bar. It's worth every peso, especially the Chocolate Truffle... nomnomnom.. now i'm craving for one!</span></em><br />
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<em><span style="color: red;">After 3days of searching at 8 stores,finally tried the last flavor-Magnum Chocolate Truffle.Now,it's my favorite!Thank you so much SM Supercenter Las Pinas!</span></em><br />
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<span style="color: black;">And this is my favorite visuals for Magnum, a chart that details the product pricing in different countries. I wonder if MyManila.Net just took the pains to research the prices or Unilever seeded this to him to address the negative comments.</span><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRMmVz5wYPHjblqs-iFV7x7Mt2AT86Dd0cqFhCYncRHfSAz1IJLtChfjI7nCk9frDLzHaLvefTrMwW8mKBCtP9O8aytHn07Yhp69MFioXTE3Yoc2-VkVvqxpvla1skUNF3StF5Yuo8bxtV/s1600/Pro-Magnum1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img aea="true" border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRMmVz5wYPHjblqs-iFV7x7Mt2AT86Dd0cqFhCYncRHfSAz1IJLtChfjI7nCk9frDLzHaLvefTrMwW8mKBCtP9O8aytHn07Yhp69MFioXTE3Yoc2-VkVvqxpvla1skUNF3StF5Yuo8bxtV/s400/Pro-Magnum1.jpg" width="400" /></a></div><br />
It's fascinating to observe the magnitude of buzz this product generated. But what I am simply flabbergasted with is how much the two camps--haters and admirers--took the discussion on a whole new level. Both camps have resorted to bashing and personally attacking the other side just to prove their point. <br />
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Here are just some of the most notable quotes (I underlined and made bold those as emphasis):<br />
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<em><span style="color: blue;">sobrang magpakasosyal namn yung isa,,kahit hindi naman sosyal,,kc ang totoong sosyal di na pinagyayabang yan kung anong meron ka kc maghintay ka na iba ang pupuna sa gamit mo,,halatang galing ka sa mahirap na biglang umasenso lng,,<u><strong>you are such a social climber</strong></u>!!! u know who u are,,u don't belong to a high society kahit ipagmalaki mo ang laptop mo kc we can afford it..actually pwedeng makabili kahit yung mga nasa mababang level kagaya mo,,kc hulugan,,,,ahahahaha....so cheapppp!!!i can't take it anymore, sorry naibaba ko level ko dahil sau...hahahaha</span></em><br />
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<em><span style="color: blue;">nabilaukan na sa magnum, pati kasi stick nilunok na nya</span></em><br />
<span style="color: blue;"><br />
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<span style="color: blue;"><em>sore in the eyes kasi minsan kapag may nakikita ka sa homepage ng fb... <u><strong>puro pics ng magnum and then mukha nila</strong></u>. hahah! just like the starbuck before.. haha! not against the product though, i also tasted it, and its good. haha</em></span><br />
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<em><span style="color: blue;">overrated </span></em><em><span style="color: blue;">ice cream.. kung bet magbayad sa mahal na ice cream haagen dazs nalang mas maniniwala pa ko.</span></em><br />
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<span style="color: black;">And here's my favorite:</span><br />
<em><span style="color: red;"><u><strong>ignore the trolls who have claimed otherwise;</strong></u><br />
this ice cream bar is worth your every peso!!!</span></em><br />
<em><span style="color: red;">Bitter lang ang mga nagsabing glorified Pinipig Crunch siya. :p</span></em><br />
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Doesn't that make you feel bad about what's going on online? Over an ice cream bar? And people can't keep the discussion on topic and have resorted to personally attacking others. <br />
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So what if there are a lot of Magnum haters? Why do the admirers feel the need to defend the product? They're not earning money from defending the brand so what gives? And why so passionate to the point of calling the haters are trolls? Just because they disagreed with you, they're automatically trolls?<br />
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If people don't agree with your brand choices, you have no obligation to defend that brand. Whatever the opinion of others may be, it's valid even if you don't agree with them. And it's such a complete waste of time arguing with people. It's pointless!<br />
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In this whole discussion, I am more disappointed with the admirers than the haters. If people hate the brand, then just leave them be. Buy another bar and enjoy your Magnum. Why even bother responding to the haters? Ayaw nila ang Magnum, eh, so wag na kayo makialam sa gusto nila.Hototay2010http://www.blogger.com/profile/11597073436704378477noreply@blogger.com0tag:blogger.com,1999:blog-3734961701431493526.post-8290839837136617432011-04-12T17:52:00.000-07:002011-04-12T17:52:43.975-07:00Raymond Guttierez discovers Bruno Mars is a relative! Eh, ano ngayon?!<div style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3mmuO409fu4x7Yio8rgCdvsxBowD8Il4hbxmyMYUgxXuqnGH7t0Rur7DfYYTsj26zfF0hwuRfqoR2nFTG2nNDOwI07LL3WtunrlUaT8sGK4w0YjgtI_HP3YO52GrJAsGZqrMo83ujInLe/s1600/Hototay+Raymond+Guttierez.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" r6="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3mmuO409fu4x7Yio8rgCdvsxBowD8Il4hbxmyMYUgxXuqnGH7t0Rur7DfYYTsj26zfF0hwuRfqoR2nFTG2nNDOwI07LL3WtunrlUaT8sGK4w0YjgtI_HP3YO52GrJAsGZqrMo83ujInLe/s200/Hototay+Raymond+Guttierez.jpg" width="160" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiC8vAzjUOxmnIVP3L2nhOIrR6VtLW4EKWaym6j3kYGdHY1Za9V4e47SY3XsU-2oH4kRUg2ksojservG07TB8pc5Cy2GysN6KU2wlgCF4nBeA47Igr3ai_FsnnGFhIidpuNwuNCKn7dFZl4/s1600/Hototay+Bruno+Mars.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" r6="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiC8vAzjUOxmnIVP3L2nhOIrR6VtLW4EKWaym6j3kYGdHY1Za9V4e47SY3XsU-2oH4kRUg2ksojservG07TB8pc5Cy2GysN6KU2wlgCF4nBeA47Igr3ai_FsnnGFhIidpuNwuNCKn7dFZl4/s200/Hototay+Bruno+Mars.jpg" width="186" /></a></div><br />
Have you heard the latest news that TV host Raymond Guttierez has discovered that the international singing sensation Bruno Mars is a distant relative? According to the TV host, he learned about this when he watched Bruno Mars' concert last April 8. Apparently, the grandfather of the singer is Eddie Guttierez's cousin.<br />
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The TV host proudly announced this discovery in his Showbiz Central. And here's Hototay's reaction:<br />
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<div style="text-align: center;"><strong><span style="color: red; font-size: large;">Eh, ano naman ngayon? Is that something to be proud of?</span></strong></div><div style="text-align: center;"><br />
</div><div style="text-align: left;"><em><span style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;">Photos courtesy of Wikipedia and Manila Bulletin</span></em></div>Hototay2010http://www.blogger.com/profile/11597073436704378477noreply@blogger.com1tag:blogger.com,1999:blog-3734961701431493526.post-56199743637168706052011-04-11T08:00:00.000-07:002011-04-11T08:00:01.545-07:00IMMAP Mobile Marketing Conference 2011<strong>Quick post. Saw this in one of the Twitter accounts that I follow. This is a slide from one of the presentations during the IMMAP Mobile Marketing Conference 2011.</strong><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhz4m_EvAmx6gXpvzRLQigiTMPdAT1eu1ttvW5ndMDScJhY4Dxi7T9ukR9Gb9Xm6GfB3zHBfMJBCuQtJX-Bwi-IBbWE_MMK9hrELB7W3WhJvKvOinVnbhuNZlja4QHrfYxFo18_VTTRkNLn/s1600/n6xum.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" r6="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhz4m_EvAmx6gXpvzRLQigiTMPdAT1eu1ttvW5ndMDScJhY4Dxi7T9ukR9Gb9Xm6GfB3zHBfMJBCuQtJX-Bwi-IBbWE_MMK9hrELB7W3WhJvKvOinVnbhuNZlja4QHrfYxFo18_VTTRkNLn/s400/n6xum.jpg" width="400" /></a></div><br />
Nothing new here. This is what has always and will always be called as "word of mouth marketing." Okay, moving on. Ayt!Hototay2010http://www.blogger.com/profile/11597073436704378477noreply@blogger.com0tag:blogger.com,1999:blog-3734961701431493526.post-44308483500956471842011-04-09T07:00:00.000-07:002011-04-09T07:00:01.757-07:00Stupid Things People Do on Social Media<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOucrrCoWaGUDbru6BjjG0iy5Hn1wuU1tqqpTHQN5WwzxN4C_YG46xYHTqfF_JrEzW78QMvJxfgNALSDk81KtFYGXlb3d1eOEd3ChQ6lDvxzj4nz3-9a4q_Nr-YNl1-OwAaiYxFuEox6Jp/s1600/social-media-bandwagon.jpg" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="166" r6="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOucrrCoWaGUDbru6BjjG0iy5Hn1wuU1tqqpTHQN5WwzxN4C_YG46xYHTqfF_JrEzW78QMvJxfgNALSDk81KtFYGXlb3d1eOEd3ChQ6lDvxzj4nz3-9a4q_Nr-YNl1-OwAaiYxFuEox6Jp/s200/social-media-bandwagon.jpg" width="200" /></a></div><strong>I'm sharing this article from Yahoo! Singapore on </strong><a href="http://sg.promotion.yahoo.com/weekend-edition/hype/post/hype/78/10-stupid-things-people-do-on-social-media.html"><strong>10 stupid things people do on social media</strong></a><strong>. Obviously, these stupid things are not confined to the squeaky clean Singapore universe. Well, I know it applies to Filipino Internet users. =D But before you raise your arms and cry foul, don't worry, I'm also guilty.</strong><br />
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In a nutshell, here are the 10 stupid things people do on social media (<strong>and my comments in <span style="color: red;">red</span>!</strong>)<br />
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<a name='more'></a><br />
1.People who think their every movement should be announced.<br />
<span style="color: red;">Understood. No comment necessary. =D</span><br />
2. People who change their relationship statuses every other week.<br />
<span style="color: red;">Mabuti na lang wala akong FB contacts na ganito.</span><br />
3. People who are in a relationship with their BFF<br />
<span style="color: red;">Don't know about you but I don't quite get it. I think what this means is that the FB user's relationship status is that with his BFF. Baka naman gay or lesbian kaya ganoon?</span><br />
4. Setup Facebook accounts for your 2-year-old kid, or worse, your dog!<br />
<span style="color: red;">Okay, this one I dig. I have several friends who have created Facebook accounts under their kids' name. Personally, I'm not in favor of this whether the intention was just to create dummy accounts to help them in their Mafia Wars and CityVille games. Bottomline, Beware of ONLINE PREDATORS!</span><br />
5. Woe is me statuses.<br />
<span style="color: red;">Itago na lang natin sa pangalang "secret."</span><br />
6. Adding People You Don't Know<br />
<span style="color: red;">Obviously, this is to build their clans/groups in their online games. </span><br />
7. Write on a Facebook Wall instead of communicating privately<br />
8. Tagging drunken pictures of your friends<br />
<span style="color: red;">One word of advice to Facebook users. Make sure you restrict access to your photos. You might be tagging your friends for a roadtrip pero hindi naman pala sila nagpaalam sa boss nila. Worse, baka ang sinabi nila, may sakit sila kaya umabsent.</span><br />
9. Children on Facebook<br />
Facebook bans 20,000 kids from their site everyday, and we're glad this is done. Parents need to be more diligent with policing their children on social media, and they should be educated on social media etiquette in school. Sexual predators are nothing to joke about. <br />
<span style="color: red;">I am not aware that Facebook is doing this but this is a great move. Again, beware of online predators.</span><br />
10. Animal Farms and Fish Tanks<br />
<span style="color: red;">Farmville, anyone?</span><br />
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<span style="color: black;">Now that you know that 10 stupid things people do on social media, here are my additions:</span><br />
1. Changing work status regularly and PM'ing all your contacts that you're transferring again to another company.<br />
<span style="color: red;">One FB contact is like that. He changes employment practically every three months. The last PM I got from him (I assume it was PM to all his contacts) was telling me that he's no longer happy with his current work and if I know any job lead, he'd appreciate it I tell him.</span><br />
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<span style="color: red;">I was so tempted to email his boss, who by strange coincidence, is one of my contacts. </span><br />
<span style="color: black;">2. Ranting bloggers</span><br />
<span style="color: red;">Yeah, Facebook is your private space but if many of your contacts are from advertising and digital agencies, you can bet your life that we can read your rants. So when you rant that you hate this blogger or this agency, trust me that your comments are duly noted (and most likely, reported to our clients).</span><br />
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<span style="color: red;">In the same manner that we can also see if your blogger-friends are coming to your rescue even though you are clearly being a brat. </span><br />
3. Over-FB status/over-Tweeting<br />
<span style="color: red;">You want to tweet or update your status to tell all your contacts that you just had lunch, fine. But if you're also tweeting/updating your status about news updates, bakit di ka na lang mag-apply sa Inquirer.net as reporter?</span><br />
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Ito muna. I just got called by my wife. Mag-Ffacebook daw muna sya. Wapak!Hototay2010http://www.blogger.com/profile/11597073436704378477noreply@blogger.com0tag:blogger.com,1999:blog-3734961701431493526.post-3652660256907539742011-04-06T10:00:00.000-07:002011-04-06T10:00:06.403-07:00Online fights: Fight, fight, fight!<strong>Just a short post. I <em>luuuuuuuvvvvvv </em>it when active and influential bloggers fight with other (less-known) bloggers. Why? Because it shows the kind of values they have and what level of celebrity-ness they feel. But more than anything, ad agencies can see what kind of character these bloggers have and whether they can be credible brand endorsers. </strong><br />
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And when they regularly engage in online catfights, the ad agencies and company-clients lose faith and confidence in them. They say, "<em><strong>This is not the kind of blogger that I want to represent my brand</strong></em>." Ayt!Hototay2010http://www.blogger.com/profile/11597073436704378477noreply@blogger.com0tag:blogger.com,1999:blog-3734961701431493526.post-16130644374146243252011-04-05T18:11:00.000-07:002011-04-05T18:11:08.964-07:00McDo does it again!<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><strong>Have you seen the latest McDo TV commercial? Whoever is the brand manager of McDo's Everyday McSavers should be freaking fired! And whoever is that ad agency of McDo should be given a kick in the head!</strong></div></div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/p-Njqzj8b-o?feature=player_embedded' frameborder='0'></iframe></div><a name='more'></a><br />
A little girl and a little boy are conversing in a playground. The little girl asks the boy if she is his girlfriend. The young boy vehemently objects because he says girls are demanding and asks for many things. The little girl replies that she only wants McDo. The young boy treats the girl to a McDo Everyday McSavers and the TV commercial ends with the two of them walking holding hands.<br />
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What's my beef? Call it creative license or whatever you want but kids should never be portrayed in this light. Boyfriend/girlfriend at that age?! The kids must be around 6 or 7 years old and they're already talking about being BF/GF?! WTF?!<br />
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I can forgive McDo if this is the first time they made this boo-boo. But no! This is the second time. The first time they tried this "puppy love" approach backfired, as well. I wonder why the ad agency recommended a similar approach. Parang hindi nakikinig sa consumer insights!<br />
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<div class="separator" style="clear: both; text-align: center;"><object width="320" height="266" class="BLOGGER-youtube-video" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0" data-thumbnail-src="http://2.gvt0.com/vi/Tb5_fjDNhfo/0.jpg"><param name="movie" value="http://www.youtube.com/v/Tb5_fjDNhfo&fs=1&source=uds" /><param name="bgcolor" value="#FFFFFF" /><embed width="320" height="266" src="http://www.youtube.com/v/Tb5_fjDNhfo&fs=1&source=uds" type="application/x-shockwave-flash"></embed></object></div><br />
McDo's latest TVC is obviously an attempt to capture the younger kids market, which is obviously dominated by Jollibee. But please naman, have some common sense. Do you want your children to be talking about BF/GF at that age? <br />
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Another beef of mine is the subtle stab at girls. The young boy says that girls are demanding and asks for too many things. Cheap shot! It's a generalization and stereotype of girls. Dinagdagan pa ng reply ng girl na "McDo lang naman ang gusto ko." <br />
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I don't want my son to treat girls that way and I certainly don't want my daughter to compromise her wants and needs so that she can get a boyfriend. I want my daughter to be firm with her choices and if the man doesn't like what he sees in her, then he can leave and find a weakling. Sorry lang pero kung sa McDo lang pakakainin ang daughter ko, di bale na lang.Hototay2010http://www.blogger.com/profile/11597073436704378477noreply@blogger.com1tag:blogger.com,1999:blog-3734961701431493526.post-27629436238529489462011-04-05T17:55:00.000-07:002011-04-05T17:55:23.527-07:00Garnier Philippines Latest CSR CampaignI received this Facebook update from <a href="http://www.facebook.com/Unilab#!/takecaregarnier">Garnier Philippines</a> regarding its latest corporate social responsibility project. This initiative is in support of <a href="http://www.facebook.com/Unilab#!/pages/Rags2Riches-Inc/159915792395">rags2riches</a>, "a social business enterprise creating designer lifestyle masterpieces that embody eco-ethical style."<br />
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First of all, let me just say that I love Garnier Eye Roll-On and use it every night. But as much as I love its product, I must say that I'm not liking its latest CSR project. <br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgb2_HHJKP5YbJA7o105edrlYjJvj21Z8QCu5l-QS1av5YbIY87n20odZAFoZ59oupltNI_L4j8iY2q7vEfHutmQWM6v3JxoB5UoeV3_3vqmUu1ypkhIY8eJvukLs4jRTPxECrrItUdYTSy/s1600/garnier_philippines.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="356" r6="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgb2_HHJKP5YbJA7o105edrlYjJvj21Z8QCu5l-QS1av5YbIY87n20odZAFoZ59oupltNI_L4j8iY2q7vEfHutmQWM6v3JxoB5UoeV3_3vqmUu1ypkhIY8eJvukLs4jRTPxECrrItUdYTSy/s400/garnier_philippines.jpg" width="400" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: left;">Basically, Garnier is inviting its Facebook fans to view its AVP posted in YouTube. For every view, Garnier will donate a peso to rags2riches to help various women in the country. It is a noble project and I'm glad more and more companies are giving back to the society but I find this project seriously lacking in substance.</div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;">I believe dole-outs should never be the path of corporations. If they want to give back to the society or the community it serves, it should be more than just giving money. Dole-outs should be confined with individuals only. Corporations should provide more substantial and sustainable help.</div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;">If I were Garnier's representative, I would have come up with something more beneficial to rags2riches. Instead of giving money, how about implementing livelihood projects for the women. The AVP posted in YouTube is a tribute to hardworking women so why not do something that will allow women to work? Why not pool the entire beauty line of L'Oreal Philippines and come up with a livelihood project connected with beauty?</div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;">I do hope that its AVP tribute fly because as of this writing, the views are just at 14,000 hits. I do hope that Garnier Philippines would donate more than P14,000. But then again, I hope to see that the brand would do something more sustainable for rags2riches. Sayang ang opportunity to help the community. Don't be a dole-out company. Do something much more impactful.</div>Hototay2010http://www.blogger.com/profile/11597073436704378477noreply@blogger.com0tag:blogger.com,1999:blog-3734961701431493526.post-13151473231942211032011-04-03T22:03:00.000-07:002011-04-03T23:14:03.495-07:00Tanggera and Cyber BullyingThe iBlog Summit was held last week and it well-attended by bloggers, want-to-be bloggers, etc. One of the talks centered around etiquette and integrity. I've always said in my post that blogging with integrity is more than just placing a badge in one's blog. You don't have to shout it to the world. Either you have integrity or you don't. There is no middle ground.<br />
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Anyhoo, one of the participants in the iBlog Summit has come forward to speak her thoughts and, in the process, started a spirited online debate. <br />
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Simply put, <a href="http://tanggera.com/?p=731">Tanggera</a> discussed the talks of one lifestyle blogger and how her actions contradicted what she was sharing. The speaker is now commenting on her fan page that she's the subject on online bullying. I'm not one to take sides but I think <a href="http://tanggera.com/?p=731">Tanggera</a>'s post wasn't about personally attacking the speaker. When a speaker espouses something, then he should practice it himself. His actions should reflect his thoughts. * <span style="color: red;">I'm using the pronoun <em>he </em>to drive the point that I'm also not attacking the person, para lang malinaw</span>. *<br />
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</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">Resource speakers or, in this case, those who profess that they are digital marketing specialists/guru/expert, should be man enough to take criticisms from the audience. If you see yourself as an authority on a subject, then you should also practice what you preach. Matutuwa ka ba kung sabihan ka ng pari na huwag ka magnanakaw tapos nalaman mong siya din pala ay magnanakaw? Devah?</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">Let me repost my comment in <a href="http://tanggera.com/?p=731">Tanggera</a>: <em>"Speakers for blogging/Internet summits must be professional enough to take criticisms. If they are criticized, they shouldn't label it as online bullying or harassment what-not. If one feels that he is a celebrity, he should also take it like a celebrity. Huwag balat-sibuyas. Otherwise, you have no business teaching the blogging community about etiquette and integrity."</em></div><br />
I'm glad to see that more and more people are making a stand to ensure that the blogosphere is clean and that bloggers should uphold to a set of moral standards and etiquette. Sana lang more active bloggers realize that criticisms are not always about them. <br />
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Oh, and <a href="http://tanggera.com/?p=731">Tanggera</a>'s post cannot be classified as online bullying. There are several factors to be considered before one can say that he is being bullied:<br />
* the use of information and communication technologies to support <strong>deliberate, repeated, and hostile </strong>behavior by an individual or group, <strong>that is intended to harm others</strong>"<br />
* when the Internet, cell phones or other devices are used to send or post text or images <strong>intended to hurt or embarrass another person</strong><br />
<strong>* continuing to send e-mail to someone who has said they want no further contact with the sender</strong>, * may also include <strong>threats, sexual remarks, pejorative labels </strong>(i.e., hate speech), ganging up on victims by making them the subject of ridicule in forums, and posting false statements as fact <strong>aimed at humiliation</strong><br />
<strong>* may disclose victims' personal data </strong>for the purpose of publishing material in their name that defames or ridicules them<br />
* and more..<br />
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Again, and this goes out to bloggers/digital marketing gurus/resource persons/experts, if you go out there and share your thoughts, you also have to walk the talk. If your actions are not consistent with your words, babatuhin ka talaga ng audience mo. And make sure huwag kang balat-sibuyas. Because if you are, you have no business teaching the blogging community about anything. Babuh!Hototay2010http://www.blogger.com/profile/11597073436704378477noreply@blogger.com1tag:blogger.com,1999:blog-3734961701431493526.post-29718380810411983052011-03-26T05:18:00.000-07:002011-03-26T05:20:45.790-07:00Carmen Pedrosa believes the Mosquito Press<strong>Here's one piece of advice for you Internet users: DON'T BELIEVE EVERYTHING YOU READ ONLINE! But guess who just recently believed in a satirical blog and even wrote about it in her Philippine Star column? Carmen N. Pedrosa!</strong><br />
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<a href="http://www.google.com.ph/url?sa=t&source=web&cd=1&ved=0CBQQFjAA&url=http%3A%2F%2Fmosquitopress.net%2Fpost%2F3854901510%2Fharvard-study-finds-that-filipinos-are-the-worlds-most&ei=x9WNTZvpIpKpcNq64f4J&usg=AFQjCNHPgsfpVYRJEE_Ti6oU0t66Umtyiw&sig2=7S695WrzCc3TiRIzfzELtA">Mosquito Press</a>, a satirical blog, recently posted about a "Harvard study" stating that Filipinos are the most gullible bunch in the entire universe. The "study" states a series of data to strengthen the fact that we are just plain gullible. <br />
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Just a few days after this blog post, <a href="http://www.philstar.com/Article.aspx?articleId=669903&publicationSubCategoryId=64">Carmen Pedrosa</a> wrote about this study in her <a href="http://www.philstar.com/Article.aspx?articleId=669903&publicationSubCategoryId=64">Philippine Star article</a>, saying that "this is a serious allegation we should not ignore." She also reaffirms what this "Harvard study" states with a parting note "We are gullible because we are not able or do not question information. We prefer to believe what other persons tell us."<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiiH9T1P-XK0k21rGdQZLgN-jQ5vtx4LEWBaaI7zW4q2GvgNWM0m3B1Xc4Vx-qR_IurDrcQI1DbMQ1DPj4cn8W3yedbIwpGTPnxtwc8MNEV6mYP4zOPTht9IoZkahPKk7JJXpwhbnRUE_D/s1600/hototay_gullible.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="303" r6="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiiH9T1P-XK0k21rGdQZLgN-jQ5vtx4LEWBaaI7zW4q2GvgNWM0m3B1Xc4Vx-qR_IurDrcQI1DbMQ1DPj4cn8W3yedbIwpGTPnxtwc8MNEV6mYP4zOPTht9IoZkahPKk7JJXpwhbnRUE_D/s400/hototay_gullible.jpg" width="400" /></a></div><br />
Well, la-di-dah! Who just made a fool of herself in a national daily? And who just proved that she is gullible because she does not question informatuon? And who just believe what other persons (and in this case, a blog) tell her?<br />
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Journalists, wannabe journalists, and feelingerang journalists, do us a favor, will you? Please check your facts first because you might end making a fool of yourself. DO NOT BELIEVE EVERYTHING YOU READ ONLINE! Or better yet, don't believe everything you read in the papers.<br />
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Oh, for kids out there, Carmen Pedrosa is the mother of Veronica Pedrosa, that Filipino anchor in Al-Jazeera (and formely CNN). Carmen Pedrosa is also the author of the unauthorized biography of former First Lady Imelda Marcos. The Marcoses were so angry at her for writing the biography without their consent that Pedrosa and her family were forced to relocate to England, where Veronica eventually grew up and studied. Yikes, I'm old enough to remember those facts. Hekhekhek!<br />
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But heck, please do not read everything you read online. Not even this blog. Eklavuh!Hototay2010http://www.blogger.com/profile/11597073436704378477noreply@blogger.com0tag:blogger.com,1999:blog-3734961701431493526.post-73500450804156871322011-02-13T01:47:00.000-08:002011-02-13T01:47:05.062-08:00Go Negosyo Contest is a no go!<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKlYcFYrUCa2W32f0v4vLi0fUcqvwAtx7_nmstONYPMQ4yQ4ea3aEu9WLxpQF4OHTz0-_l-Q0X7lF00kiMgkdVnJdm0Eva-OXEf5ly0nC-O1XBZWEyYj_mtrXVylYI-bVGxWWwh3hyIzXG/s1600/gonegosyo.jpg" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" h5="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKlYcFYrUCa2W32f0v4vLi0fUcqvwAtx7_nmstONYPMQ4yQ4ea3aEu9WLxpQF4OHTz0-_l-Q0X7lF00kiMgkdVnJdm0Eva-OXEf5ly0nC-O1XBZWEyYj_mtrXVylYI-bVGxWWwh3hyIzXG/s1600/gonegosyo.jpg" /></a></div>My BFF won a book in <a href="http://www.facebook.com/profile.php?id=1617409319#!/pages/Go-Negosyo/75665129515">Go Negosyo's</a> Facebook contest and he was so happy about it. It was a newly launched book "8 Simple Secrets to Raising Entrepreneurs" by Mary Joy Abaquin and BFF is into reading these stuff. But he was surprised that the prize was forfeited because there is only one way of claiming it. Nagpa-contest ka pa?!<br />
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On February 7 at 5:11 PM, Go Negosyo announced in its Facebook page, "Be the first 50 to post: I LOVE GO NEGOSYO and get the newest Go Negosyo book blah-blah-blah." BFF was excited and immediately posted on the Facebook Wall. <br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiD01e9NDR13XpMzs-TBSVTjUfmtkDp0vamXbMIa-mVICiAuhETotAoKzNrHEx0hPyvbqWnPgptBxfrwTM-II3XWAFa-tXnKNeqAQ9l-ruFWdDWPUMvLES-Ga6YSzVver2FhBb2X1Mz_6Y5/s1600/contestannouncement.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" h5="true" height="135" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiD01e9NDR13XpMzs-TBSVTjUfmtkDp0vamXbMIa-mVICiAuhETotAoKzNrHEx0hPyvbqWnPgptBxfrwTM-II3XWAFa-tXnKNeqAQ9l-ruFWdDWPUMvLES-Ga6YSzVver2FhBb2X1Mz_6Y5/s400/contestannouncement.jpg" width="400" /></a></div>At 5:40 PM of the same day, another announcement came that winners can ONLY claim the book during the book launch. By then, BFF had already posted on the wall. Masama na loob ni Bestie kasi no other options were given for those who won't be able to claim during the book launch.<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjv1FdWjdgViEC_mt13SJhBOjCzDSzmIG3esVsyMPmUApoLqQuk4Ffr8lyvoJUlqhBUQ0b8cX3pjJE-pMCMtolb9-vt24KxHLatHNBgsHb2CGBZRpvrtjN47B8pgENDnmXQtwnasuXk44CX/s1600/contestannouncement2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" h5="true" height="275" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjv1FdWjdgViEC_mt13SJhBOjCzDSzmIG3esVsyMPmUApoLqQuk4Ffr8lyvoJUlqhBUQ0b8cX3pjJE-pMCMtolb9-vt24KxHLatHNBgsHb2CGBZRpvrtjN47B8pgENDnmXQtwnasuXk44CX/s400/contestannouncement2.jpg" width="400" /></a></div>And so the 50 winners of the book were announced, including BFF's name. But by this time, he's so pissed already because he would have to drive from Valenzuela all the way to Makati to claim the book. The worse thing about is that claiming is at 6 PM when the book launch starts. Whoever drove in Edsa southbound would know how horrendous the traffic can be at this hour.<br />
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He was even more disappointed because at 3:03 PM on Feb. 8, he saw this announcement on the wall. "All the first 50 who posted I LOVE GO NEGOSYO are all welcome to attend the book launch tonight at Rockwell." In my BFF's words, "Duh. Of course, aattend ka na ng book launch! Nandoon ka na, e! Alangan naman baybayin mo uli ang EDSA pagkakuha mo ng libro at that goddamn hour."<br />
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And if this is the case, then Go Negosyo should have just invited its likers to attend the book launch with the promise of giving free books for the first 50 who come. <br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2C7UqRnLZ8PUmj55Y7eCHAz4B2UeyWc65zimlOCDWOdvvOP_BhOb6KvzBQYnGORDpXnYtkhyK1cDMVd6lcawNX9WPcT5anMJFwpXZgSefNdqWhZ9xtWwC7zaBF29vzZpnY8Z5PWHC2yX1/s1600/contestannouncement3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" h5="true" height="238" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2C7UqRnLZ8PUmj55Y7eCHAz4B2UeyWc65zimlOCDWOdvvOP_BhOb6KvzBQYnGORDpXnYtkhyK1cDMVd6lcawNX9WPcT5anMJFwpXZgSefNdqWhZ9xtWwC7zaBF29vzZpnY8Z5PWHC2yX1/s400/contestannouncement3.jpg" width="400" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: left;">Why bother holding a contest on Facebook when you know that it is highly likely that your fans might come from other areas outside Manila? Sure, Go Negosyo indicated from the beginning that claiming is during the book launch but I can assume that many of those who joined were hoping that Go Negosyo would provide another way to claim the prize. Sana sinabi mo na nga lang na "First 50 to attend gets a book" kesa magpa-contest ka pa?</div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7wPtEeoIHU3-4rsd-arYFHqXsTLY56galo5fKjZvfZoFIDUCQeyVpwqm2tAzvWEKQfUjFk4tYvEMRRjrpPN-8mqY0EIUzWGuwJzfS3agPspWcHdDvuiTuYrW0O7le5Dd-hVX_m44CvzGU/s1600/contestannouncement5.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" h5="true" height="230" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7wPtEeoIHU3-4rsd-arYFHqXsTLY56galo5fKjZvfZoFIDUCQeyVpwqm2tAzvWEKQfUjFk4tYvEMRRjrpPN-8mqY0EIUzWGuwJzfS3agPspWcHdDvuiTuYrW0O7le5Dd-hVX_m44CvzGU/s400/contestannouncement5.jpg" width="400" /></a></div><div class="separator" style="clear: both; text-align: left;">A lot of the contest winners appealed for leniency since many of them can't claim the book. But the Go Negosyo admin said, "Oh, sorry, you can only claim the book tonight. Otherwise, it'll be forfeited."</div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;">Why bother holding a contest at all? With one day lead time, you expect these people to move around their schedules so they can claim the book? Some of the FB contests I've seen find other alternatives for contest winners to claim the prize. OA naman na isa lang ang date na puwede kang magclaim and forfeited na agad. Haller!</div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;">Next time, don't bother holding a contest at all. Sayang lang effort mo at ng likers mo. Sayang din oras ni BFF. </div>Hototay2010http://www.blogger.com/profile/11597073436704378477noreply@blogger.com1tag:blogger.com,1999:blog-3734961701431493526.post-47898147322929748262011-02-09T16:56:00.000-08:002011-02-09T16:56:31.082-08:00Run Your Sexiest Yet! Maybelline Philippines, are you serious!?!!!<strong>Have you heard about <a href="http://www.facebook.com/#!/maybellinephilippines">Maybelline Stilleto Run</a>? I don't know about you but I think whoever came up with this event didn't think this through.</strong><br />
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Here's the copy of the visuals.<br />
<em>Run Your Sexiest Race Yet! </em><em>Join the Maybelline Stiletto Run and get a chance to win up to P20,000 worth of products! Plus other SPECIAL prizes!! </em><em>Just purchase a P349 Stiletto Mascara from any Robinsons Department Store in Luzon and be one of the first 100 to text 0905-3322-065 your full name, STUB NUMBER, and contact details!</em><br />
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Why do I find this idiotic?<br />
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One, a race wearing high heels? Seriously? Just imagine a lot of women tumbling down because of those high heels. As it is, wearing high heels is bad for your body. One obvious effect is that it leads to <a href="http://www.livescience.com/health/090929-high-heels.html">foot pain</a>. These shoes also cause a lot bunions, hammertoes and <a href="http://www.washingtonpost.com/wp-dyn/content/graphic/2007/05/07/GR2007050700484.html">ankle injuries</a>.<br />
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If walking wearing high heels is bad, running could be worse!!<br />
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Okay, let's say that it's not really a race and more like a fun run. Even then, it's wrong. Why? Because <a href="http://www.facebook.com/#!/maybellinephilippines">Maybelline Philippines</a> is making fun of the running community. Running is a big thing here in the country and runners--whether newbies or seasoned--take running seriously. Sure, it's a fun thing to do but they run because they have goals in life--get healthy and lead an active lifestyle. And runners run with a lot of preparation like hydrating, wearing proper running clothes and proper footwear, etc.<br />
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By coming up with this event, you are destroying the very essence of running. You're asking your participants to wear improper footwear. Pfft!<br />
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And worse, you're asking participants to buy something. Well, sure, buying the Stilleto Mascara is probably a lot cheaper than most runs but why is it that only 100 registrants are qualified. For what? For a raffle or the actual run itself?<br />
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I can go on and on but I'll let my readers come up with their own conclusions. Masyado lang pinilit na ikabit yung Stilleto Mascara sa run. Pfft!Hototay2010http://www.blogger.com/profile/11597073436704378477noreply@blogger.com1tag:blogger.com,1999:blog-3734961701431493526.post-28535934824963459122011-01-24T21:32:00.000-08:002011-01-24T21:32:44.226-08:00Blogging with Integrity<div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTuwMb7msJlSxt4Zk2Ujm8RcKrgh4dFrWYf4XdWeK0ZN35YpKoC8J4IMj6Fu5Gor2yYfsfUQlYymv29JL5kj-Hfm47gpLLdJHjzjqYkNa4xU8_rZkZFaNj9JzJ3ukxggRwqdjS8HTiE8Yq/s1600/badge.jpg" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" s5="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTuwMb7msJlSxt4Zk2Ujm8RcKrgh4dFrWYf4XdWeK0ZN35YpKoC8J4IMj6Fu5Gor2yYfsfUQlYymv29JL5kj-Hfm47gpLLdJHjzjqYkNa4xU8_rZkZFaNj9JzJ3ukxggRwqdjS8HTiE8Yq/s1600/badge.jpg" /></a></div>You've seen this badge in many blogs. The idea is that a blogger signs a pledge that he will uphold his integrity when blogging.<br />
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The pledge is pretty simple. When you display the <a href="http://blogwithintegrity.co,/">Blog with Integrity</a> badge in your site, you adhere to the principles that the website is espousing.<br />
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Here's the full text of the pledge:.<br />
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<em>By displaying the Blog with Integrity badge or signing the pledge, I assert that the trust of my readers and the blogging community is important to me. I treat others respectfully, attacking ideas and not people. I also welcome respectful disagreement with my own ideas.</em><br />
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<em>I believe in intellectual property rights, providing links, citing sources, and crediting inspiration where appropriate. I disclose my material relationships, policies and business practices. My readers will know the difference between editorial, advertorial, and advertising, should I choose to have it. If I do sponsored or paid posts, they are clearly marked.</em><br />
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<em>When collaborating with marketers and PR professionals, I handle myself professionally and abide by basic journalistic standards.</em><br />
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<em>I always present my honest opinions to the best of my ability. I own my words. Even if I occasionally have to eat them.</em><br />
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Blogging with integrity is more than just placing a badge in your blog. Integrity is not something you shout to the entire world. Integrity is very much synonymous with your character. Either you have it or you don't. Either you practice it or you don't. And I would always think twice if the blog I'm reading is credible or not especially if he's using the Blogging with Integrity badge.Hototay2010http://www.blogger.com/profile/11597073436704378477noreply@blogger.com0tag:blogger.com,1999:blog-3734961701431493526.post-42675527659463186382011-01-23T07:00:00.000-08:002011-01-23T15:25:43.431-08:00Big Bad Blogger and Other Blogger Horror Stories<div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><span style="font-family: Calibri;"><strong>Much has been said about the big bad blogger. If you haven’t read about it, you can read it </strong><a href="http://showbizandstyle.inquirer.net/sim/sim/view/20110122-315972/Please-Dont-Give-Blogging-a-Bad-Name"><strong>here</strong></a><strong>. </strong></span><span style="font-family: Calibri;"><strong>I find it satisfying that the bad practices of some bloggers have been exposed. There are a lot of decent bloggers but there are also bad apples. And the bad apples are not just newbie bloggers but some are active and considered influential bloggers.</strong></span></div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><br />
</div><a name='more'></a><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"></div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><span style="font-family: Calibri;">In my experience dealing with bloggers, I’ve had a fair share of dealing with these big bad bloggers. I’ll share some of them.</span></div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><br />
</div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">1. Bringing plus one.</span></b></div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><span style="font-family: Calibri;">When the invitation says “one seat is reserved for you,” then you should get the clear and definite fact that ONE SEAT is reserved for you. Please don’t be rude and bring along a friend. Okay, fine. Asking if you can bring a friend along is quite acceptable. At least you asked. But to reply with, “I’m confirming my attendance. I will bring XXX with me” is the height of disrespect.</span></div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><br />
</div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><span style="font-family: Calibri;">Companies inviting you have a limited budget and please be sensitive enough that they can only accommodate so many people. <em><strong>If you want to bring someone, please be respectful and ask if it’s okay.</strong></em></span></div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><br />
</div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><span style="font-family: Calibri;">Huwag masyadong makapal. Palibhasa alam ninyo kasi na hindi makakatanggi yung company pag nagbitbit ka. Pero naman, di ba?! Maiinis ka din naman kung nagpabirthday ka sa anak mo tapos isang barangay ang dala ng bisita mo.</span></div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><br />
</div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">2. Demanding payment.</span></b></div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><span style="font-family: Calibri;">A lot of bloggers make money from blogging. They either act as consultant for brands or write paid posts. Just like everyone else, they need to make a living.</span></div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><br />
</div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><span style="font-family: Calibri;">I’d appreciate it, though, if bloggers can state beforehand that they are charging for their services. A rate card would be nice, detailing his services. Companies won’t mind paying for blogger services as long as they are upfront about it.</span></div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><br />
</div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><span style="font-family: Calibri;">I know one blogger who demanded payment from the digital agency <strong>AFTER</strong> he attended the bloggers meet. The payment was not for any service. He just heard from a fellow blogger that somebody else received compensation. He emailed the digital agency representative, quoting P15,000 for him.</span></div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><br />
</div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">3. Gatecrashing.</span></b></div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><span style="font-family: Calibri;">Gatecrashing is a lot like bring plus 1. But what absolutely pisses me about this is that some bloggers feel entitled. Word gets around in the blogging community if an invite is sent. Of course, companies can only invite a limited number of bloggers.</span></div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><br />
</div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><span style="font-family: Calibri;">But if a blogger gatecrashes the event or assumes that he is invited even without the invitation, the problem lies with integrity. </span></div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><br />
</div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><span style="font-family: Calibri;">Parang wedding lang iyan, kung hindi ka nakatanggap ng invitation, please don’t attend the wedding. Even if another friend was invited to the same wedding, don’t assume that the invitation extends to you. Konting hiya lang.</span></div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><br />
</div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">4. Throwing tantrums because you weren’t invited.</span></b></div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><span style="font-family: Calibri;">This is the kind of blogger who has serious feelings of celebrity and grandeur. Ripped Kitty learned from fellow bloggers about a bloggers’ meet organized by a large company. He felt very, very slighted because he didn’t receive an invite. He considers himself a celebrity in her community and felt that he should have been invited.</span></div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><br />
</div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><span style="font-family: Calibri;">For two days, he ranted in his Facebook account about how he’s always out of the loop with this company, that the company doesn’t really know which bloggers to invite, and that he’s totally pissed. I repeat, his rantings lasted for two days, ha! Ganun siya kabothered!</span></div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><br />
</div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><span style="font-family: Calibri;">Fortunately for the company, its digital agency saw the comments and alerted its client. The company sent an invite to the blogger and he finally shut up. He also had the decency to delete his previous rantings. In fairness, he was nice when he showed up in the bloggers meet.</span></div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><br />
</div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><span style="font-family: Calibri;">These are just some of the blogger horror stories. Madami pa diyan especially if you're in the digital agency industry. In my succeeding posts, I’ll also share good practices of great bloggers.</span></div>Hototay2010http://www.blogger.com/profile/11597073436704378477noreply@blogger.com0tag:blogger.com,1999:blog-3734961701431493526.post-69188214591079612762011-01-22T17:35:00.000-08:002011-01-22T17:44:24.012-08:00To Comment or To Not Comment?<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgV-212dtg_km1_9F0pAf3h39dUb78ZpSgC880MMsBxbH01ZT1y5mglqoT5siXewSfqwx8OUNljyuxXAySAi3uzXk_WrMNQzPCHGYk5vRY09hmksKcyCmmH-C9YCqmHMUONZyWzh_JJrBd0/s1600/comment.jpg" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="143" s5="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgV-212dtg_km1_9F0pAf3h39dUb78ZpSgC880MMsBxbH01ZT1y5mglqoT5siXewSfqwx8OUNljyuxXAySAi3uzXk_WrMNQzPCHGYk5vRY09hmksKcyCmmH-C9YCqmHMUONZyWzh_JJrBd0/s200/comment.jpg" width="200" /></a></div><strong>Bloggers love it when readers comment in their posts, right? But what if the comment is not to the blogger's favor? What if the comment is negative? Do you delete the comment or publish it, anyway?</strong><br />
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There's this one active and very influential blogger that we will hide under the name "Whimsical." Recently, Whimsical and blogger-friends had a photo shoot for a not-so-reputable establishment. The photos came out and Whimsical proudly showed these in the blog. (<em>Note: all characters will be called "he" to avoid giving away the identities.</em>)<br />
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Some readers commented that they found the photo shoot distasteful. One reader even called it a "sell-out" because of the arrangement with the not-so-reputable establishment client. Whimsical and friends were offended with the negative comment, going as far as telling the reader to "go and get laid."<br />
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The reader then replied that he thought comments were welcome in Whimsical's blog and the reader didn't realize that only positive comments are allowed. The reader also said why the need to insult him when he merely stated an opinion about the photo shoot.<br />
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Whimsical replied that he was just joking and that the reader should lighten up. Subsequent posts appeared, defending the reader. Whimsical, after all, is a self-professed Internet guru who has quite a number of clients. Insulting readers is conduct unbecoming of who calls teaches all about blogging.<br />
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Anyway, Whimsical eventually deleted all the comments he didn't like, including those of the reader and subsequent posts defending the reader. <br />
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<em>I ask bloggers out there if this is how you treat readers? What if the comment is negative and your reader doesn't agree with you? Do you delete it? Do you insult the reader? Or do you still publish and respect what your reader has to say?</em><br />
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And for clients who regularly get in touch with bloggers, do you want to deal with this kind of blogger? What if the blog readers don't agree with what the blogger wrote about you? Do you allow the blogger to still publish those comments or you ask him to hit the delete button?Hototay2010http://www.blogger.com/profile/11597073436704378477noreply@blogger.com1tag:blogger.com,1999:blog-3734961701431493526.post-69270187622621274742010-10-30T08:11:00.000-07:002010-10-30T08:12:35.689-07:00Idiot Adidas Philippines Facebook Admin<div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnduoVhu55svvNIOlr5jobMPw95qqWt8Hc39ACVqa708z0MspD9gewieEApL7KmO1_R7n-FTumhL6rg2Y-lv2xmO0ZCHj1tX3BPsgUht07kN4Obb9BlyKIhHrkBpX9r_pxKe_zXgbVPxiJ/s1600/adidas.jpg"><img alt="" border="0" height="135" id="BLOGGER_PHOTO_ID_5533851016774940946" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnduoVhu55svvNIOlr5jobMPw95qqWt8Hc39ACVqa708z0MspD9gewieEApL7KmO1_R7n-FTumhL6rg2Y-lv2xmO0ZCHj1tX3BPsgUht07kN4Obb9BlyKIhHrkBpX9r_pxKe_zXgbVPxiJ/s200/adidas.jpg" style="float: left; margin: 0px 10px 10px 0px;" width="200" /></a><br />
I have been monitoring the <a href="http://takbo.net/showthread.php/1303-Adidas-King-of-the-Road-(KOTR)-2010">Adidas King of the Road</a> thread in <a href="http://takbo.net/">Takbo.ph</a>. I didn't register to Adidas KOTR because of how expensive the registration fees were but I was interested with how it would go.<br />
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<div>So many bloggers posted their scathing and grossly negative reviews of Adidas KOTR. I won't discuss the negative points here anymore as these feedbacks have been extensively discussed and dissected in blogs and online forums.</div><div></div></div><a name='more'></a><br />
The <a href="http://www.facebook.com/#!/pages/adidas-Philippines/183334676308">Adidas Philippines Facebook page</a> was bombarded with negative comments and complaints regarding the race. So many comments were posted in its Facebook page asking for an explanation or an apology for what happened. At some point, the admin still responded to the comments but there was such a deluge of negative feedback that the admin eventually decided to close the Wall to refrain its "likers" from posting more comments.<br />
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Here's what that stupid <a href="http://www.facebook.com/#!/pages/adidas-Philippines/183334676308">Adidas Philippines Facebook page admin</a> did.<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtsLsBon1wnPJvRZ3r8KTZjL0Y8OV8iY85rrvS1f5BKQdMHzBWrRv5O5bmksgrYVHhBJxCwtFCqcSUzYwvbvvCnik9gojYd0_HrraSx2by0Vb2hR8sl3sLnMchdgNT0-ahQ8_j15BBwj5B/s1600/hoto_adidasKOTR.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" nx="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtsLsBon1wnPJvRZ3r8KTZjL0Y8OV8iY85rrvS1f5BKQdMHzBWrRv5O5bmksgrYVHhBJxCwtFCqcSUzYwvbvvCnik9gojYd0_HrraSx2by0Vb2hR8sl3sLnMchdgNT0-ahQ8_j15BBwj5B/s400/hoto_adidasKOTR.jpg" width="267" /></a></div><br />
A certain Farrell Dizon commented "<em><strong>haha, binura lahat ng negative feedbacks. tapos kuntodo pasalamat na para bang magaganda lahat ng feedbacks sa kanila</strong></em>. <br />
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The <a href="http://www.facebook.com/#!/pages/adidas-Philippines/183334676308">Adidas Philippines Facebook page admin</a> retorted, <em><strong>"Hi, Farrell. ano pong gusto nyong gawin ko ibalik ko yung mga negative comments dito? Sa palagay mo, may magagawa pa ba kung pag-uusapan at magsasayang tayong lahat ng oras pagusapan yung nangyari nung Linggo? Kung may request ka, sabihin lang po.</strong></em>"<br />
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Aren't you flabbergasted by this behavior? This is a very important lesson in Facebook admin management. Whatever happens, no matter how angry or negative the comments are, admins should <strong>NEVER LOSE YOUR TEMPER</strong>. Yes, admins are human but <strong>NEVER TAKE THESE COMMENTS PERSONALLY</strong>. Get all the feedback, escalate it to your marketing and hope the team takes action. But whatever happens, <strong>DO NOT SNAP BACK</strong> at the "likers."<br />
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The <a href="http://www.facebook.com/#!/pages/adidas-Philippines/183334676308">Adidas Philippines Facebook page admin</a> followed up with another stupid comment, <strong><em>"Hi, Ron, your feedbacks were kept in a safe place where we can use to improve KOTR 2011. But we will not allow such derogatory statements in our FB page. Salamat!</em></strong>"<br />
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I wonder where is that safe place the admin is referring to. Hahaha! Second, the KOTR runners have every right to post their comments as they paid good money to participate in this race. Imagine paying P850 for what is expectedly a great buffet and getting only a hotdog and a drink. Won't you be pissed, as well?<br />
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<strong>Whoever that admin is, shame on you! Apart from the lousy spelling and punctuations, you obviously don't know what you're doing and you don't deserve to be the admin of such a popular brand. You are a disgrace to Adidas.</strong><br />
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<em><strong><span style="font-size: large;">Hototay </span></strong></em>Hototay2010http://www.blogger.com/profile/11597073436704378477noreply@blogger.com2tag:blogger.com,1999:blog-3734961701431493526.post-74599252669817954222010-10-29T19:10:00.000-07:002010-10-29T19:13:20.992-07:00Major, Major Twitter Booboo by PNoy SpeechwriterIt's all over the news. President Noynoy's speechwriter tweeted several embarassing and disparaging comments during the President's state visit in Vietnam. Her tweets "The wine sucks," "Sorry pero walang pogi dito" caused stir in the Twitter community and poses a great lesson on how government officials and employees should behave in the digital media space.<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2gGiVXxTCKYvvIju89kFAvr8LXsb8j7gMz1xOiDsmdSAZCfP5lGIkkti1Va4IqPIWdS9V4aSuzobkPhjTbdEo7Fow8rwbmEZWf8Z8dsHaX5oh6OAufXl_uO5aIEF4Htfqdb2LW4q__Zb7/s1600/hototay_mislang.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="230" nx="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2gGiVXxTCKYvvIju89kFAvr8LXsb8j7gMz1xOiDsmdSAZCfP5lGIkkti1Va4IqPIWdS9V4aSuzobkPhjTbdEo7Fow8rwbmEZWf8Z8dsHaX5oh6OAufXl_uO5aIEF4Htfqdb2LW4q__Zb7/s400/hototay_mislang.jpg" width="400" /></a></div><a name='more'></a><br />
Presidential Communications Development and Strategic Planning Office Secretary Ricky Carandang Carandang came to the speechwriter's <a href="http://www.abs-cbnnews.com/nation/10/29/10/pnoy-speechwriter-hot-water-over-twitter-posts">defense</a>, saying "She has been one of the hardest working people in our office. She’s trusted by the President and this is just a minor issue. So I don’t think it’s going to become anything more. As far as we are concerned, tapos na ‘yun. Nawala na ‘yun. She’s being more careful now,”<br />
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But the last time I checked, the account has now disappeared. And I wonder if this also means she got canned.<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDCuy1iCy4H-gwspoOqtzNhGY2S6PDw8jddF2C5OaIi7YDbYa1RUWs74ppoVGyHCEtskD6rCQd0mvJ6vI6aJMbAg7l8TR5IpLePASo8OmULe1caW-URUjaqg6N6eGvjWeCHGViOVjWL53b/s1600/hoto_mislang2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" nx="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDCuy1iCy4H-gwspoOqtzNhGY2S6PDw8jddF2C5OaIi7YDbYa1RUWs74ppoVGyHCEtskD6rCQd0mvJ6vI6aJMbAg7l8TR5IpLePASo8OmULe1caW-URUjaqg6N6eGvjWeCHGViOVjWL53b/s400/hoto_mislang2.jpg" width="400" /></a></div><br />
What the hell was this woman thinking? What many people don't realize is that although you might be using your own personal social networking accounts, you are very much a part and parcel of where you work especially if you work in prominent companies or even the government. One crack about your work can be disastrous not only to the company you work for but also for your career.<br />
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It's about time people realize that <strong>you are what you do</strong>.<br />
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<em><strong><span style="font-size: large;">Hototay</span></strong></em>Hototayhttp://www.blogger.com/profile/05238589011986401386noreply@blogger.com1tag:blogger.com,1999:blog-3734961701431493526.post-55077709745140357452010-10-22T05:36:00.000-07:002010-10-31T02:58:12.272-07:00The Case of Blogcon and PressconHeard from the grapevine that a growing number of media people no longer wants to join presscons if they know that bloggers would be there, as well. <strong>The reality is media people still don't treat bloggers in the same level</strong>. In a way, I kinda get that. <br />
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You know, bloggers also don't like being treated like second-class citizens. <strong>I know some bloggers who have a false sense of grandeur</strong> but most bloggers I've met don't think of themselves as celebrities. To them, <strong>they are just people who want to express their thoughts</strong>. And it sucks if they are treated like a nobody.<br />
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Dear media people, most bloggers also don't want to join press conferences. Get off your high horse, guys. Whether you like it or not, bloggers are here to stay.<br />
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<em><strong><span style="font-size: large;">Hototay</span></strong></em>Hototayhttp://www.blogger.com/profile/05238589011986401386noreply@blogger.com0tag:blogger.com,1999:blog-3734961701431493526.post-65528291752933628572010-10-11T05:30:00.000-07:002010-10-11T05:32:04.951-07:00I can't contact you!Dear Blogger,<br />
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgK0oNQt1r8aH5NsQ6maSIqDBL8ojNfJtjQWke6zQdvGzLwCsK_Ox2PbNLEGDZB8KMWTZa_1XmE4JHwBHFg8PWFUNHJqcTo1AGHWzPTWqbrZkiNPK2fEKY9pguIj_7GYoerBMeie7f7jOJL/s1600/hoto_contact.jpg" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" ex="true" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgK0oNQt1r8aH5NsQ6maSIqDBL8ojNfJtjQWke6zQdvGzLwCsK_Ox2PbNLEGDZB8KMWTZa_1XmE4JHwBHFg8PWFUNHJqcTo1AGHWzPTWqbrZkiNPK2fEKY9pguIj_7GYoerBMeie7f7jOJL/s320/hoto_contact.jpg" width="224" /></a>I'm sure you have a lot of readers. I'm also quite certain that many companies/brands want to invite you to their events. <strong>But I think you're making it hard for your readers to get in touch with you because your email address is not available in your blog.</strong></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br />
</div>I see this often in blogs. Ayaw mo ba magpa-invite or iemail ng mga readers mo? In a time where everything is fast-paced, I hope you also realize that your readers want to get in touch with you quickly. And when you ask them to fill out a form, it's quite a turn-off. Ako, turned off ako.<br />
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">Siguro, you also have this as a security measure or to avoid spamming. But emails are sophisticated na. Gmail and Yahoo have spam filtering systems. Oh, well. To each his own. <strong>But like I said, ang hirap mo naman kontakin.</strong></div><br />
Babu! Eklavu!<br />
<br />
<strong><em><span style="font-size: large;">Hototay</span></em></strong>Hototayhttp://www.blogger.com/profile/05238589011986401386noreply@blogger.com2tag:blogger.com,1999:blog-3734961701431493526.post-43239721468919470082010-10-09T08:11:00.000-07:002010-10-09T08:11:40.161-07:00Knock it off with the expensive prizes!<div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><span style="font-family: Calibri;">Dear Company,</span></div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><br />
</div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><span style="font-family: Calibri;"><strong>Please be a dear and avoid giving expensive prizes in your Facebook pages.</strong> In your eagerness to gather as much fans as possible and as quickly as possible, you resort to giving out expensive prizes for that. How sure are you that the fans you have are honest-to-goodness fans?</span></div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><br />
</div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><span style="font-family: Calibri;">Facebook fan pages and Twitter accounts are all about customer engagement.<span style="mso-spacerun: yes;"> </span>Now that you have amassed so many fans, how many people are really liking and commenting on your posts? Mababa, no? <strong>Mataas nung kasagsagan ng pacontests mo pero now that the contests are over, are people still conversing with you? </strong>Kung tahimik na sila, you can bet your ass hindi mo talaga sila fans. Sayang lang budget mo.</span></div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><br />
</div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><span style="font-family: Calibri;">Babush! Eklavu!</span></div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><br />
</div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><span style="font-family: Calibri; font-size: large;"><em><strong>Hototay</strong></em></span></div><div class="MsoNormal" style="margin: 0in 0in 0pt;"><br />
</div>Hototayhttp://www.blogger.com/profile/05238589011986401386noreply@blogger.com0tag:blogger.com,1999:blog-3734961701431493526.post-36135439739204539282010-10-09T07:45:00.001-07:002010-10-09T08:07:10.527-07:005 Habits of an Ethical Blogger<div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><span style="font-family: Calibri;">Dear Blogger,</span></div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><br />
</div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><span style="font-family: Calibri;">Let me share with you my 5 habits of an ethical blogger:</span></div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><br />
</div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><span style="font-family: Calibri;">1. <b style="mso-bidi-font-weight: normal;">Confirm your attendance</b>. Don’t just show up in a bloggers event without confirming your attendance. It’s time you learn what RSVP means.</span></div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><br />
</div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><span style="font-family: Calibri;">2. <b style="mso-bidi-font-weight: normal;">Don’t bring +1</b>. Companies/brands also have a budget to work with and bloggers need to realize that. If your blogger-friend, wife or BF didn’t receive an invitation, then have some shame and don’t bring a +1. Sure you can ask the company/brand representative but how could s/he refuse? It’s like asking a bride if you can bring a +1. Do you think she can say no?</span></div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><br />
</div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><span style="font-family: Calibri;">3. <b style="mso-bidi-font-weight: normal;">Have some decency.</b> Similar to #2, companies/brand don’t have a bottomless well full of money. Huwag makapal ang mukha and ask for another goodie bag. Don’t pig out on the buffett table. Don’t demand for things that the company/brand cannot afford to give like a service car to bring you back and forth, certain privileges, etc. Matutong mahiya sa sarili.</span></div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><br />
</div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><span style="font-family: Calibri;">4. <b style="mso-bidi-font-weight: normal;">Show integrity</b>. Your readers can tell if you have been paid for a certain blog post. If you have been compensated financially for a blog entry, disclose it. Don’t pass it off like it’s an unbiased company/brand review. Your readers are smart enough to know the difference.</span></div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><br />
</div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><span style="font-family: Calibri;">5. <b style="mso-bidi-font-weight: normal;">Know the law</b>. Bloggers are powerful but as Spiderman said, “With great power comes great responsibility.” You can make or break a person but your blog post can also be libelous. Despite the lack of laws governing the Internet, you don’t use your blog to disparage people, companies/brands, and groups for the sake of disparaging it. Give the other party a chance to explain his/her side. You are not god of the Internet world. What you write in your blog may be libelous, which means you can be sued.</span></div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><br />
</div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><span style="font-family: Calibri;">Babush! Eklavu!</span></div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><br />
</div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><span style="font-family: Calibri; font-size: large;"><em><strong>Hototay</strong></em></span></div>Hototayhttp://www.blogger.com/profile/05238589011986401386noreply@blogger.com0tag:blogger.com,1999:blog-3734961701431493526.post-41435147991268419532010-10-09T07:42:00.001-07:002010-10-09T08:05:48.465-07:005 Things Companies Should Do Right During Blogger Events<div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><span style="font-family: Calibri;">Dear Company,</span></div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><br />
</div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><span style="font-family: Calibri;">It’s as easy as ABC but somehow, you still fail to do these simple things when holding blogger events.</span></div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><br />
</div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><span style="font-family: Calibri;">1. <b style="mso-bidi-font-weight: normal;">Send invites early</b>. The most influential and active bloggers tend to have busy schedules. Whether they are full-time bloggers or have regular day jobs, bloggers need to plan their schedule. The earlier you send your invites, the better for bloggers.</span></div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><br />
</div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><span style="font-family: Calibri;">2. <b style="mso-bidi-font-weight: normal;">Prepare</b>. There’s nothing worse than treating bloggers like second-class citizens, a level below media people. Treat them like you would treat a guest. Be courteous, offer food/drinks, provide press kits, etc. I’ve seen bloggers meet where the organizers didn’t bother preparing info materials for bloggers. It’s a big no-no. How can you expect bloggers to write about you when they don’t have materials to refer to?</span></div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><br />
</div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><span style="font-family: Calibri;">3. <b style="mso-bidi-font-weight: normal;">Make it exclusive</b>. Bloggers want to feel special. They want to have first dibs on product launches, announcements, etc. Don’t hold blogger events where you invite the entire blogging population of the country. Invite a select few (anywhere between 10 to 30 people is great) to keep the event intimate. Bloggers will appreciate you more for it and are more likely to write about your event.</span></div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><br />
</div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><span style="font-family: Calibri;">4. <b style="mso-bidi-font-weight: normal;">Invite the newbies</b>. Bloggers belong to cliques. The more influential and active bloggers also tend to be more choosy/demanding/picky/selective (you pick the adjective) in attending blogger events. Mix your invitees list by adding newbie bloggers. Sure they don’t have as much readers as the influential ones but they tend to be more appreciative for the event. Newbie bloggers also tend to be loyal to your company/brand.</span></div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><br />
</div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><span style="font-family: Calibri;">5. <b style="mso-bidi-font-weight: normal;">Start on time</b>. Similar to #1, bloggers have busy schedules. The least you can do is start on time and finish on time. Enough said.</span></div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><br />
</div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><span style="font-family: Calibri;">Babush! Eklavu!</span></div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><br />
</div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><span style="font-family: Calibri; font-size: large;"><em><strong>Hototay</strong></em></span></div>Hototayhttp://www.blogger.com/profile/05238589011986401386noreply@blogger.com0tag:blogger.com,1999:blog-3734961701431493526.post-14565208635584761742010-10-09T07:39:00.000-07:002010-10-09T08:03:54.801-07:00Feeling lang, ha!<div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><span style="font-family: Calibri;">Dear Blogger,</span></div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><br />
</div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><span style="font-family: Calibri;">I’ve encountered several of you in the past. Naging active blogger lang, feeling powerful na. Naimbitahan ka<span style="mso-spacerun: yes;"> </span>lang sa ilang blogger events, feeling influential na. I get that you like getting invited to blogger events. Kahit ako, natutuwa pag nai-invite. <strong>Pero pag hindi ka na-invite, huwag naman sasama ang loob mo.</strong></span></div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><br />
</div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><span style="font-family: Calibri;">Alam mo na ikaw ang tinutukoy ko, ang klase ng blogger na feeling offended dahil hindi na-invite the second time sa event. Heller! Give chance to other bloggers naman! Alangan naman pare-parehong bloggers lang ang i-invite ng companies, no? Siyempre, gusto din nila makilala yung ibang bloggers so bakit ka magtatampo?</span></div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><br />
</div><div align="left" class="MsoNormal" style="margin: 0in 0in 0pt; text-align: left;"><span style="font-family: Calibri;">Para gatecrasher ka lang. Kahit hindi invited sa wedding, ipipilit pa din ang sarili. Nariyang magfi-fish ng invite or outright magtatampo. Minsan, nanunumbat pa. Heller! May ganun?! <strong>Be thankful if an invitation was extended to you but don’t take it against the company if it doesn’t.</strong> Naisip mo ba na baka naman hindi ikaw ang target market? Puwede ding limited funds ang company? Heller! Hindi naman palabigasang baboy ang mga companies na puwede lang hingan ng hingan ng freebies. Siyempre, may budget din yan. Ikaw kaya ang hingan ko lagi ng freebies?!</span><br />
<br />
<span style="font-family: Calibri;">Babush! Eklavu!</span><br />
<br />
<span style="font-family: Calibri; font-size: large;"><em><strong>Hototay</strong></em></span></div>Hototayhttp://www.blogger.com/profile/05238589011986401386noreply@blogger.com0